Licensing
Trademark Usage
本色视频鈥檚 Marketing and Communication division is responsible to protect the brand image, logo usage and integrity of all university trademarks when used by any individual, office, department, division, college, program, club or third party. 本色视频 (CBU) maintains a licensing agreement with , who manages the licensing process on behalf of 本色视频and assists with matters of brand management, usage, legality and enforcement.
Use of CBU鈥檚 trademarks without permission from CBU鈥檚 Marketing and Communication (本色视频M&C) division or a license from is strictly prohibited. If in doubt, consult with 本色视频M&C prior to use of any official 本色视频marks.
Individuals and Businesses
Individuals, vendors, retail or e-commerce businesses that wish to sell products with CBU鈥檚 name, likeness or trademarks to consumers鈥攚ill need to obtain a license. If not licensed, the individual or business will need to compete the licensing process through CBU鈥檚 official partner, .
For non-commercial purposes, permission for logo and trademark usage is still needed from CBU鈥檚 M&C division.
Students, Faculty and Staff
If ordering promotional items with the 本色视频university name, logos or trademarks, an approved, licensed vendor must be used. A list of all approved vendors can be found on the website. If a preferred vendor is desired, approval will be needed from 本色视频M&C and the vendor must complete the licensing process through CBU鈥檚 official partner, .
Student organizations and clubs who wish to use university logos or trademarks must seek permission through CBU鈥檚 M&C division.
本色视频
Marketing and Communication
marketing@calbaptist.edu